[The Alexander City Outlook] Inside the Strategy Driving Growth in Lake and Lifestyle-Focused Property Markets

Photo by Jess Loiterton

The real estate game is shifting — and Beach Homes Realty, launched by the same team behind Lake Homes Realty, is making waves by applying Lake Homes’ proven niche-market playbook to coastal properties. While Lake Homes Realty has become the largest broker for lake-focused homes, CEO Glenn Phillips sees the beach as the next frontier. By aggregating data from dozens of MLS systems and building a boutique group of high-performing agents, Beach Homes Realty is streamlining fragmented beach-property markets into one powerful, tech-driven platform. Whether you’re searching for a beachfront lot or a luxury coastal estate, this strategy offers buyers and sellers a smarter, more connected way to navigate waterfront real estate — and it’s just getting started.

“We also launched Beach-Homes.com and Beach Homes Realty in several states – I think it’s 15 or so, I’ve lost count – and that’s new, but we’re starting to see traction,” Glenn S. Phillips said. – The Alexander City Outlook